NAR Strategic Framework

NAR's Strategic Thinking Advisory Committee introduced a new Strategic Framework that was approved by the Board of Directors in November 2018.

In 2019, the committee focused attention on evaluating and ultimately updating the mission and vision statements for the organization, boiling the mission statement down from an explanation of what NAR does to the essence of its value — simply why NAR exists. The new, future-focused vision is about where NAR strives to be.


Our mission is to empower REALTORS® as they preserve, protect and advance the right to real property for all.


Our vision is to be a trusted ally, guiding our members and those they serve through the ever-evolving real estate landscape.

Strategic Framework

Download the Strategic Framework 
(PDF: 2.10 MB)


NAR Long-Term Goals: Where Are We Going?

Benefits & Services

  • NAR will serve the member and the consumer by setting and enforcing the standard for ethical practice within the profession.
  • NAR will deliver innovative programs, products and services to support the success and profitability of the REALTOR®.
  • The value of membership in NAR will be clear, essential and undeniable.

Organizational Design & Capacity

  • NAR will deliver a personalized member experience.
  • NAR will be a nimble, decisive leader in shaping the future of real estate.

NAR Position and Influence

  • NAR will continue to be the trusted voice for the industry, and the thought leader in advancing the practice of real estate worldwide.
  • NAR will be sought after as a strategic partner in driving innovation in the business of real estate.
  • NAR will further influence the issues that impact the development of healthy, vibrant, diverse communities.

Industry-wide Engagement

  • NAR will unite all facets of the residential and commercial industry to create a powerful, cohesive voice for real estate.
  • NAR will provide opportunities for members to collaborate, learn and grow across disciplines.

NAR Operating Values

What do we stand for?

Right to Housing: We believe that every individual should have access to safe, decent, affordable housing.

Real Estate Impact: We believe that a thriving residential and commercial real estate market is a critical economic engine to support healthy vibrant communities.

Private Property Rights: We believe that the freedom to buy, sell, and utilize property, as protected by the 5th amendment, underlies all real estate transactions and markets.

Homeownership: We support the broadest opportunity for homeownership and promote the benefits to individuals, families and the community.

Entrepreneurship: We believe that every individual should have the freedom to pursue their business goals and succeed in creating the quality of life they desire.

Professionalism: We believe that all REALTORS® ascribe to the highest standards of ethics and professionalism.

How will we operate?

Empathy: In all that we do, we are guided by a deep understanding and sensitivity to our members’ needs and concerns and stay focused on removing barriers to their success and profitability.

Collaboration: We believe that by sharing expertise, ideas and resources with others, we can build relationships and solutions that will advance the industry. We will always seek to find best in brand companies, partners or platforms, rather than build or develop it ourselves.

Stewardship: We believe that we have a responsibility to manage and direct the assets of the Association, including the integrity of the REALTOR® brand, for the sole purpose of benefiting our members.

Transparency: We strive for open, two-way communication with members to inform our actions and decisions on their behalf.

Resilience: To lead effectively, we must adapt to our changing environment and be proactive in shaping a future in which our members can thrive.

Inclusivity: We believe that every voice has value in shaping the work we do, and that by embracing our differences, we will learn more, be stronger and develop better solutions.

Learn more about the creation of the Strategic Framework and its vision for NAR's future: