With a commercial real estate expert’s help, commercial buyers and renters can find the right spaces to realize their vision. That’s illustrated in three of five new ads the National Association of REALTORS® launched in February.
The spots feature a storytelling approach, with REALTORS® introducing clients to “future memories.” In 30- and 15-second spots, a woman prepares to tour a warehouse space that promises to be the perfect place to set up a food bank, where people can give time, work with purpose, and help their neighbors. The spots were shot at an actual food bank, and NAR was able to donate all the food used in the shoot, says Karen Bebart, director of consumer brand advertising for NAR.
In the other 15-second spot, a REALTOR® helps a buyer find the space that will become a bustling hair salon. The ads are the latest installments in NAR’s That’s Who We R consumer advertising campaign. The campaign aims to distinguish REALTORS® from nonmember practitioners and apps and to tell consumers that REALTORS® operate by a Code of Ethics.
The new ad spots are part of an integrated campaign, scheduled to run through fall 2021, that includes broadcast, video, audio, search, social media, and content partnerships.
At ThatsWhoWeR.realtor, you can view all five ads, as well as ad campaign assets to share on your social media channels. There’s a brief animation geared for use by commercial REALTORS®. In addition, from your mobile device, you can use NAR’s Photofy app to personalize and share campaign assets with just a few clicks.