NAR Education Matrix


Marketing and Leasing Strategies for Multifamily Properties (MKL405)


Position your property in the market to attract and retain new residents with key strategies for reaching qualified prospects, selling your property’s benefits, and successfully closing the deal.

What you’ll learn:
  • Market assessment: Neighborhood analysis, demographics, subject property and competition analysis, rent setting strategies
  • Marketing strategies:Marketing campaign development, advertising, social media marketing, analytics
  • Leasing office optimization: Communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification
  • Resident retention: Lease administration, retention programs, conflict resolution, marketing to existing residents, reputation management

How you’ll benefit:
  • Position your property to succeed in your market
  • Showcase your property in the best light to secure new residents
  • Achieve higher levels of resident satisfaction and retention by effectively troubleshooting resident issuesoting resident issues


Organization:   
Institute of Real Estate Management
Course Length:   
Classroom: 2 days; Online: 4-6 hours
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Register Here
Available Online:   
Yes
Additional Information:   

Designation or    Certification:   
This course can be credited towards the following designations or certifications:
ARM; CPM;


Contact Information:

Phone:    
800-837-0706
FAX:    
800-338-4736
Email:    
getinfo@irem.org
Web Site:    
www.irem.org
Education Page:    
IREM Education