That's Who We R Black & White Bug

That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities who go above and beyond based on their expertise and under the guidance of NAR’s Code of Ethics. The 2022 That’s Who We R campaign works as hard you do to demonstrate the REALTOR® difference.

The core message for 2022 is “the Difference is Real”, demonstrating REALTORS® working at a higher standard than non-member agents. With a fully-integrated media mix of TV, radio, streaming video, digital audio, social, and search, the ads highlight how consumers benefit from REALTOR® expertise and ethics.

NAR members are encouraged to leverage NAR’s ad campaign by tapping into its resources and sharing out who you are and the value you bring to consumers. Download advertising and social media assets. All brand-boosting assets on this website will require member sign-in credentials as they are limited to REALTOR® usage only. Examples of usage and brand guidelines can also be found.

For a deep dive on the 2022 campaign, read the press release here.

View an infographic about how the Ad Campaign has benefited the REALTOR® brand, or watch the video below:


2022 TV Ads

Please note: We cannot provide video files for download to any of our 2022 video spots due to talent and music licensing. However, REALTOR® family may share the spots posted from NAR’s YouTube channel by clicking “Share” under the video and then copying and pasting the provided URL. YouTube also provides buttons to directly share to a number of social media platforms or an embed button to add the video to your blog or website if you are a site owner or administrator.

Remember, our 2022 videos will be removed and all links to them on YouTube will be disabled after February 1, 2023, when the talent agreements ends for this work.

The Right Thing :30

The Right Thing - YouTube

The Unexpected :30

The Unexpected - YouTube

The Neighborhood :30

The Neighborhood - YouTube

The Search :30

The Search - YouTube

2022 Radio Ads

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. This script has been approved by NAR legal counsel and may not be altered.

Credit At Closing :30

Download: Credit at Closing script (PDF: 74 KB)

Decoding the Code :30

Download: Decoding the Code script (PDF: 64 KB)

The Difference Is Real :15

Download: The Difference Is Real script (PDF: 63 KB)

"That's Who We R" Merchandise

Get the 2022 spot look.

More That's Who We R products.

Of Note: